AA Halloween Shop
Halloween is another big holiday American Apparel does really well. Whether you're looking to sex things up a bit or wanting to be playful, Halloween Shop has always been a success for AA.
My idea was to promote AA's product through the use of old, campy movie posters. Touchpoints: eComm, social, and email.
Credits
Client
Gildan
Art Director
Anais Vandenbosch
Concept & Design
Chris Hamilton