Mercury Insurance AR2007

For their annual report, they wanted to show their investors how solid, resilient, and strong their company was without saying it directly.

My initial thought was to somehow tell the story of Mercury Insurance through each decade while highlighting certain milestones in each decade. We wanted to reader to envision themselves back in each decade, time traveling to that decade with visual pop culture references. Our copywriter was able to speak to that decade in it's tone, adding to the experience.

* AR100 Award Recipient
* NIRI Gold Winner