Lucky Brand Campaigns

When I work with fashion brands, my role usually is to work with the Creative Director and help create a visual story that supports the product campaign. Most Creative Directors in fashion usually focus on the fashion & photography and need graphic design help to marry product, photography, and graphic design to create a cohesive campaign.

This includes (but not limited to): logo design, graphic approach to type + imagery, and applications such as: lookbooks (print & digital); landing pages, email, social, and environmentals (OOH).