Charming Charlie is a lifestlyle brand. It's a very colorful, fun, and vibrant brand that is more than just fashion. It also has home decor, utensils, as well as office and kitchen products.
We wanted the store to feel fun, vibrant, and youthful with the use of basic shapes, colors, and playful typography.
Client
Charming Charlie
Creative & Art Direction
Maria Shenk
Concept & Design
Chris Hamilton