American Apparel Mailer
How do you tell the story of 2 vastly different fashion campaigns in the same book? By having each campaign start at opposite ends and meet in the middle, you can choose which campaign to look at. The format really fit the concept and pertinence.
ICONS
This half of the mailer focuses on the iconic products that AA are known for (disco pant, tennis skirt, leggings, etc).
SUMMER 2018
This half focused on new products for AA, showing some fresh, new products.
Credits
Client
Gildan
Art Director
Anais Vandenbosch
Concept & Design
Chris Hamilton