Mitsubishi Motors Mailer
We wanted to celebrate and bring Japanese culture to America. Using cultural motifs and using haiku as the vehicle for their brand messaging both elevated and gave Mitsubishi Motors an honest and sophisticated look.
CRM
Dealership Email
The goal of this email was to get drivers behind the wheel of a new Mitsubishi for a test drive.
CRM
Newsletter
The goal of the newsletter revamp was to share with customers a deeper connection to the brand, not just by product, but more through it's history, heritage, and lifestyle outside.
Credits
Client
Mitsubishi Motors North America
Concept & Art Direction
Chris Hamilton
Copywriter
Billy Beck
Agency
Kern Agency